I've thought about how profitable it would be to start a cult, and if I could find a few loyal and trustworthy partners in the endeavor, it would be pretty easy. But, it goes too much against my conscience. One side of me says "the member deserve it if they allow themselves to be duped and they're getting something in return anyway for their money" but the othe side maintains that it just isn't right to be deceptive. I've turned into such a softy in my old age.