i dont like consumerism and unfortunately most people dont look through the marketing gloss, but thats an entire different topic,

they arent being scapegoated imo, they are merely reaping the consequences of their lack of self-control, in the same way as alcoholics arent being scapegoated for societys health problems.

personally i dont think what there looking for is acceptance, what they are looking for is social justification, well, until we see an alcoholics acceptance movement im personally hoping that society has enough collective common sense not to give it to them.